New Public Affairs Chief Sets Out to Transform Communications Processes
Jun 17 2009
Read the full article, courtesy of DefenseLink.
When Defense Secretary Robert M. Gates tapped Price Floyd to run the Defense Department’s public affairs operation, he gave him two basic marching orders: improve the way the department communicates — especially to young people — and solicit feedback in the process.
So one week into the job as principal deputy assistant secretary of defense for public affairs, Floyd is taking a fresh look at traditional public affairs and strategic communications practices with an eye toward making them more responsive, more relevant, more inclusive and more transparent.
Gone will be the days, he said, when the department released information and conveyed messages hoping they’d reach receptive ears and eyes and convince skeptical audiences at home and abroad. The new goal will be better-targeted communications that reach groups not necessarily linked into traditional media outlets, and mechanisms that not only accept, but also solicit, feedback.
