Baby, It’s Cold Outside…Support “Operation Blanket”
Feb 04 2010
Give a little, and get a little back!
With the final months of winter upon us and some of the coldest temperatures yet to be faced, it is important for Americans to remember those who do not have a warm home, 23 percent of whom are military veterans*. At a time when these veterans need help the most, Sears is rallying support for them. Today the retailer announced it has teamed up with AMVETS to support “Operation Blanket,” a program created to collect blankets that will be distributed to military veterans.
Customers are invited to show their support and donate gently used blankets from Jan. 31 through Feb. 18 at a Sears store in one of the states participating in “Operation Blanket”: California, Colorado, Delaware, Florida, Georgia, Illinois, Maine, Maryland, Massachusetts, Michigan, Nebraska, New Jersey, New York, North Carolina, Ohio, Pennsylvania, Tennessee, Texas, Virginia and Wisconsin.
In exchange for their donation, Sears will provide each customer with a coupon for 20 percent off any one home fashion or home décor item, or a coupon for 10 percent off any one housewares, luggage or furniture item (mattresses are excluded). Customers will receive a coupon for each blanket they donate.
AMVETS will distribute all collected blankets to veterans through its thrift shops and local veteran posts in select cities across the country. Sears will also make a $5,000 donation directly to AMVETS to further support their military veteran programs.
*U.S. Interagency Council on Homelessness and the Urban Institute, 1999
